The Last Magazine Standing

Submitted by Kasey Coholan on Sun, 2009-10-25 17:53.

"Heck, the magazine about magazines isn't even in print anymore."

                                                                                               - Doug Bennet

Magazines cost money to make. The majority of it wrapped up by the three P's: paper, print, and postage.  With ad revenue way down for most mags they are reaching a divisive fork in the road--go online or die. But are there any that are going to make it? Which ones would you put your money on to still be in print five years from now?  What magazine, despite today's epochal environment, will you still carry around with you, folded, crinkled and dog-earred?  What will be the last magazine(s) standing?

The list according to Doug Bennet, publisher of North Island Publishing.

1) Fashion mags and high-quality glossies.  In short, things that are pretty (Vogue, sweet Vogue).

2) Lit mags (what up TC!). 

3) Mags centred on long-form journalism (holla for the Walrus).

What (or who) are you betting on?

 

Always and forever, the New

Always and forever, the New Yorker!

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